I refuse to scroll down my feed now because I see more videos of pages I don’t follow instead of my own family and friends,” said Erika Cazares, a project management company owner from Texas. It is not just influencers who had been complaining but also people who use the platform to interact with friends and family. “But we definitely need to take a big step back and regroup.” “I’m glad we took a risk – if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” he said in an interview with the tech newsletter Platformer. Instagram’s head, Adam Mosseri, announced last week that the app would row back some of the changes that had sparked the revolt. The social video app has raced to more than 1 billion users worldwide to put it on a par with Instagram, itself a former upstart that galvanised the competition so much that Mark Zuckerberg bought it. The original post by the US photographer Tati Bruening, added: “Stop trying to be TikTok I just want to see cute photos of my friends.” A “save Instagram” petition set up by Bruening has gathered more than 275,000 signatures.Ĭhinese-owned TikTok has shaken the social media establishment. The core accusation was that Instagram was mimicking its arch-rival TikTok at the expense of a loyal user base that wanted renewed emphasis on its photo-sharing origins. Kylie Jenner and her sister Kim Kardashian – who each have more than 300 million Instagram followers – echoed the concerns of hundreds of thousands of others when they shared a post demanding “Make Instagram Instagram again”.
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